Did you know that the hottest form of PR today is getting bloggers to feature your business? Nine in ten bloggers say they have accepted and given away free samples of products and services that they endorse. So ... to market your business, find some bloggers that reach your target audience and get in touch with them.
But first:
1. Read their blog ... lots - make sure you understand what they care about and where they are coming from
2. Read all comments on their blog - get to understand their readers and what they care about
3. Participate - make some comments on a few different entries over time to establish yourself within the community
4. Contact the blogger directly - take your cues from the blogger's online style when writing your pitch. Offer good freebies that will add value to their community
If you're interested in learning more, check out this press release from Text 100
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